The Issue In the world of fashion a week is a long time. What’s hot, what’s trending, what are buyers buying are questions that demand immediate answers. That’s why an international weekly b-2-b fashion magazine’s subscribers were frustrated by having to wait several days for the postal service to deliver their copies.
The Solution The publisher turned to iMirus to create Digital Editions of the 20 page + cover magazine that hits email boxes at the same time the publication is hitting the press. iMirus receives PDF files from the publisher late Thursday evening, and by mid-morning Friday is alerting subscribers through an eDelivery Notification of the magazine’s availability.
Results While the fashion world used to wait with bated breath for the latest in fashion news, they now are able to stay on the fashion forefront, before the ink has dried on their favorite trade publication. The publisher is happy, satisfying impatient fashionistas, without creating additional work for their staff.