Overview
Flexible Digital Editions allow you to modify your printed magazine by adding or subtracting pages to the digital edition. By adding or subtracting pages, you can create different versions of your magazine, and these different versions can be sent to subsets of your e-circulation file. The benefit of a Flexible Digital Edition is that you can better target your content to segments of your readership, which also provides you with additional advertising opportunities.

How the Program Works
When you supply your PDF files to iMirus to create your digital edition, you can also supply us with additional pages to create multiple versions of your digital magazine. For example, if you are a consumer magazine that covers sports, with a monthly distribution of 100,000, you could split your circulation file geographically to create an international, and six regional U.S. versions of the magazine. For the editorial, you could put a different cover on each version, as well as adding and/or subtracting a few articles within each version to include the most relevant content for each region. As for advertising, you will then have the ability to include advertisers in the full run (in all versions), but you also have the ability to sell space in each separate regional versions. You simply supply iMirus with all of the pages, and the pagination for each version, and we take care of the rest. In the end, you may have an international version going out to 5,000 readers with a total page count of 100 pages. And, the rest of the 95,000 readers are split between your U.S. versions (North East, Mid-Atlantic, South East, Mid-West, South and West), each with various page counts.

If iMirus is sending e-Mail notifications to your subscribers or prospects, you can provide us with your e-circulation file, and we can circulate each version to each subset of your circulation file. Each version of the e-Mail notification can be ad sponsored as well.

Creating Multiple Versions of your Magazine
Your content and your readership are the most valuable assets you have. Understanding the different ways your readership interacts with your content can be extremely valuable on multiple levels. If your magazine is topic focused, you can create different versions that go deeper into specific topics. If your magazine is more geography focused, you can create different versions that focus on content for specific regions. Lastly, if your magazine has a significant base of male and female readers, you can create different versions targeting each.

The Cost of Creating Multiple Versions of your Magazine
Your payment will be based simply on the total number of pages you send, plus an additional $50 per version*.

*Note: If a version has more than 50% change of content, then this is deemed a new issue.

Flexible Digital Edition Value-Proposition
The value of iMirus' Flexible Digital Editions allows you to easily, and automatically, create different versions of your core magazine, target these versions to your readers, and supply your advertisers with a better opportunity to reach specific demographic subsets of your readership.

To learn more about Flexible Digital Editions, contact an iMirus sales representative today.